Droog at Milan2011

Renny Ramakers is committed to seeing how design can move in a different direction with more focus on models and concepts.

At Droog’s 19th exhibition at the Milan Furniture Fair, co-founder Renny Ramakers talks about shifting the emphasis in design from the product itself to looking at more general models, tools and concepts. Ramakers also talks about Droog’s recently launched Downloadable Design which is aiming to define the next generation of global design.