A polar opposite to last year’s look and feel, the brief for the colour-loaded campaign pieces was to encapsulate the unique number of creative experiences that the Design Indaba has grown to encapsulate over the years. It all started with the Conference, extended to the Expo – and then onto the Film Festival. However, the team realised that not many people knew that the all of these events were part of the Design Indaba programme.
This year, with the addition of the Design Indaba Music Circuit, the campaign needed to be a hardworking identity job aimed at making sure that the public were aware of the full spectrum of unique experiences that the Design Indaba offers.
They said, “In a complete turnaround from previous restrained identities, this year’s campaign embraces craziness and colour in an attempt to capture the resultant effect that all the myriad of experiences have on an attendee once they have been to Design Indaba.”
Credits:
Creative Director: Joanne Thomas, Brandt Botes
Designer: Talyn Perdikis
Design Team: Alex Hayn, Dede van der Merwe
Copywriter: Annabel Slingsby
TV Production and animation: Lung
Speaker titles: Zunaid Green and Lung
