From the vibrant Cape Town International Convention Centre the award-winning collection of premium brandies Fine Brandy. By Design launched the Bar Design Initiative (competition) earlier this year during Design Indaba. The competition aims to help nurture next generation innovators who could produce the ultimate modular bar enhancing the consumer experience at tasting events.
The Bar Design Initiative looks for entries from around the country as well as from established yet unknown future talents and began calling for entries on 28 February 2013.
The bar competition features ten of South Africa’s best designers including Cape Town-based Piers Mansfield, Lyall Sprong, Y Tsai, Lucas Adams, Gavin Rajah and Willard Musarurwa, who will showcase their skills and interpretation of excellence through design. The competition field will include approximately 35 pre–selected established South African designers, emerging creatives, top design students and 15 wildcard entries.
Designers will have an opportunity to showcase their skill in design, by designing a Modular Mobile Brandy Bar for Fine Brandy. By Design. The winner of the competition will receive R50 000, and a life-size replica of the winning project will be unveiled at Design Indaba 2014.
By having the Bar Design Initiative competition, as Fine Brandy. By Design, we’re combining our best brandies in the portfolio that are crafted and designed to be exceptional and worthy of internationally recognised awards, with the best of South Africa’s design talent, and will showcase the excellence in design through the construction of our Mobile Brandy Bar, says Caroline Sanders, Fine Brandy. By Design Brand Manager.
Following the success of the Bar Design Competition launch, Fine Brandy. By Design also announced a two-year sponsorship deal to be the official brandy supplier of Design Indaba. This relationship seeks to create a premium brandy consumer experience that drives and elevates the aspirational appeal and consumer acceptability as a whole.
To find out more about the Bar Initiative visit www.finebrandy.co.za
Submission date online for entries: 30 August 2013
Twitter: @FineBrandy_SA
Facebook Page: Fine Brandy. By Design.
