Robert Wong

Creative director of Google Creative Lab Robert Wong believes that technology should be about positive interactions, humanity, surprise and creativity.

Creative director of Google Creative Labs, Robert Wong was born Chinese, grew up Dutch, was Canadian, and is now American. While practicing accounting in Toronto, he woke up one day, flew to New York, and became a graphic designer instead. Since then, he has had the privilege of working on some of the world's most loved brands – Google, Starbucks, Apple, Harley-Davidson, Jack Daniel's, ESPN, MTV, NPR and other acronyms.

Currently at the Google Creative Lab, Wong leads a small team of amazingly talented people within Google to help communicate to the world the magic of Google products and the spirit of the people who make them.

Prior to Google, Wong was executive creative director of Arnold Worldwide, the agency most famous for a decade of epic Volkswagen advertising in the 1990s. Before that, he was vice president of creative at Starbucks, responsible for every touch point customers have with the brand globally. His work has won nearly every industry award and is represented in the permanent collections of the Cooper-Hewitt National Design Museum and the Museum of Modern Art (MoMA).

Wong has no plans of ever going back to accounting.