Africa is now
"Africa is now" is a theme we're inspired by here at Design Indaba, as it rings true to our roots as a company founded on African soil. Design Indaba's ethos has always been built on the belief that Africa will be a beacon to the world in how to solve the problems faced by emerging economies. As is evidenced by the creative innovations and solutions emerging in our midst, it has become clear that that time is now. Africa is not the future. Africa is now.