Effective Creativity and Woolworths

Design Indaba and Woolworths on effective creativity at the Loeries Creative Week Durban 2017.

Branding influences the way we see the world and the annual Loeries Creative Week champions the people who shape that conversation.

For 2017, we teamed up with Woolworths to highlight the work awarded for their sponsored category, Effective Creativity, which highlights innovative campaigns from around the globe.

Our sponsorship of the Effective Creativity Award at the Loeries underscores our passionate commitment to creativity, and recognition of its role as a critical commercial tool. - Woolworths

We also scoured the archives of the annual Design Indaba Conference to give you insight into advertising giants like Marcello Serpa, Dan Weiden, and Erik Kessels.

Watch the greats below:

Erik Kessels on the power of failure

Talks > Art & Photography / Graphic Design & Illustration / Information Design

Do not fear failure; move towards your mistakes. Dutch advertising guru Erik Kessels shares some industry wisdom at the Design Indaba Conference. >

11 Mar 21
The Slave Calendar retells the story of South Africa’s slave trade

Design News > African Design / Creative Economy / Graphic Design & Illustration

This award-winning campaign highlights the overlooked descendants of South Africa’s slave trade. >

26 Sep 18
On Nathan Reddy, one of the leading design specialists in the ad industry

Design News > African Design

The founder of GRID Worldwide Branding and Design, was inducted into the Loeries Creative Hall of Fame. >

24 Aug 17
Marina Willer on why designers should be creating frameworks for accepting political change

Talks > Design Activism / Graphic Design & Illustration

The partner at Pentagram on Brexit, family, history and the power of design during these changing political times. >

10 Aug 17
Punk designer Kate Moross on breaking the rules and rebelling against polarities

Talks > Graphic Design & Illustration

On the Design Indaba Conference stage, the multi-tasking creative discusses her unconventional approach to design. >

14 Jul 17
Naresh Ramchandani: The power and grace of words

Video Interviews > Design Activism / Graphic Design & Illustration

Naresh Ramchandani is a master wordsmith. Here, we talk to him about some of the creative campaigns he has been involved with over the years. >

13 Dec 16
Erik Kessels: In advertising, ideas are more important than craft

Video Interviews > Art & Photography / Graphic Design & Illustration

Erik Kessels believes that in advertising, ideas are more important than craft and that to stay creatively stimulated you have to be a hybrid. >

15 Sep 16
Snask on the power of provocative branding

Talks > Art & Photography / Creative Economy / Graphic Design & Illustration

Stockholm-based creative agency Snask is known for rockstar-inspired, pink, provocative designs. >

23 Aug 16
Fred Gelli on designing an Olympic identity that connects anyone and everyone

Talks > Design Thinking / Graphic Design & Illustration

Co-founder of Tátil Design Fred Gelli talks about the award-winning firm’s ten design principles and what inspired the Olympic and Paralympic logo. >

4 Aug 16
Emily Oberman on 20 years of design and redesign

Talks > Graphic Design & Illustration

New York-based graphic designer Emily Oberman has been working on the title credits for Saturday Night Live for the last 20 years. >

8 Oct 15
Pepe Marais and Xolisa Dyeshana on how purpose drives creativity and change

Talks > Creative Economy

Pepe Marais and Xolisa Dyeshana unpack the belief system that’s behind their award-winning ad agency, Joe Public. >

1 Sep 15
Dan Wieden on why Wieden+Kennedy will never sell out

Talks > Creative Economy

The co-founder of Wieden+Kennedy says the secret of its success lies in its creative culture of chaos. >

24 Jun 15
Shubhankar Ray on how brands can survive in the 21st century

Talks > Creative Economy / Fashion & Jewellery Design

Content is king but no one explains why quite like Shubhankar Ray, who re-engineered the brands of Camper, Levis and G-Star. >

9 Jun 15
Chris Gotz on building beautiful monsters

Talks > Graphic Design & Illustration

The chief creative officer of Ogilvy & Mather South Africa shares three campaigns that turned the agency around. >

24 Sep 14
Marcello Serpa on the art of reduction

Talks > Graphic Design & Illustration

The creative director behind Havaianas on German precision and Brazilian exuberance. >

20 Aug 14
Sir John Hegarty on challenging the status quo

Talks > Information Design

“It’s our job to get out there and fight for great ideas; it’s creative people that will make the change," Sir John Hegarty said at Design Indaba Conference. >

25 Dec 13
Porky Hefer on turning something negative into something positive

Talks > Design Thinking

Designer and brand interventionist Porky Hefer’s mission is to encourage people to be inspired to get up and change things. >

24 Dec 13
Masashi Kawamura on doing different things with technology

Talks > Film & Animation

“By making things differently you’ll get something different (no duh)”. Masashi Kawamura explains how this approach informs his creative work. >

1 Aug 13
Piyush Pandey on his Ministry of Fun in advertising

Talks > Creative Economy

In his hilarious presentation, Piyush Pandey pays tribute to the greatest design of all – the heart – and talks about using humour and emotion. >

5 Oct 11
Keith Rose on advertising's golden years

Talks > Creative Economy

Keith Rose talks about the “golden years” of advertising in South Africa. >

30 Jun 10