Mother Book is a pregnancy diary originally designed by Dentsu in 2014 to promote Kishokai Medical Corporation’s birthing facilities in Japan. Pregnant women, who used its facilities, would receive the interactive book. It is designed to create topographical renderings of the mother’s belly. Encouraged by the positive response to the diary, Dentsu has now released new copies for anyone to purchase.
The book, which won the Grand Prix award at the Cannes Health Lions, guides expectant mothers through the nine months of their pregnancy. The intricately designed diary is comprised of 40 pages, individually handcrafted with topographical cut-outs. As the mother flips through the book, the cut-out pages reveal the transformation of the pregnant body in 3D-like effect. This gives the impression that the book is growing in tandem with the mother.
The book encourages mothers to record their feelings and experiences on each page as the pregnancy progresses.
